Double tap and the heart fills. Micro-interactions like these show users that the app has responded to their input. Here’s why it matters.
If a brand were to speak to us, what would it say? If a brand were to move, what would it feel like? Answer these questions, and your brand will truly live.
Understand people and you’ll design better for them. These tenets of psychology—like persuasion and Gestalt principles—make UX more people-oriented.
Users trust what is familiar, so there’s no need to reinvent the wheel. Using UX patterns helps reduce thinking time, improve accuracy, and design efficiently.
With great UX comes great responsibility. We’re not just talking interfaces anymore. Fake news, popping the social media bubble and getting rid of dark patterns.