US Dept of Health
and Human Services
Who says government
work is boring?
We created Felix: an exciting, dynamic, and truly engaging wellness portal that is 0% boring.
Get people to care.
Federal Occupational Health (a division of the Department of Health and Human Services) hired Brave to design an application for government employees that will help them feel better, fitter, and just plain happy.
Make it awesome.
Working closely with FOH, we designed Felix, the most comprehensive and user-customizable wellness app on the market today.
Numbers and gauges are only part of the solution.
Not everyone is motivated by numbers, and it’s hard to quantify happiness. So we created a challenge-based model that provides qualitative feedback on top of users’ stats.
Wellness is more than steps, miles, or points.
Felix accounts for the big picture of wellness: nutrition, sleep, stress, weight, and a variety of physical activities. We’ve created challenges that help users to learn and develop better habits across all these categories, and offer badges when a user meets his or her goals.
Felix can’t be judgmental or a chore.
The average user already has a full plate of responsibilities: a full-time job, a commute, a family, and a life. Felix needs to be fun and easy, or people just won’t use it. We use gamification techniques like rewarding achievements and hot streaks to create positive habits. This “positive addiction” cycle, along with a huge repository of relevant content and challenges, will give users a reason to stay motivated and keep up with Felix.
Social support from users and trainers.
Felix also makes it easy for users to find support from other users by joining groups based on their interests. There’s also an integration with real life trainers who can chat with a user to help them stay on track.
Give users what they want, and they’ll come back for more.
We give users hundreds of ways to customize their profile and experience. Color themes, avatars, and badges all increase the user’s desire to engage with Felix, increasing their chance of staying on track.
As much thought, time, and emphasis on how admins use Felix.
Most administrative portals are just an ugly, clunky afterthought. But with Felix, we’ve made the admin design and functionality a priority because it’s so crucial to the product’s success.
On-the-fly reports to see how trainers and users are doing.
Felix doesn’t just help the end user. It also makes it easy for the experts on staff at FOH to see how the users are doing, so they can create better content, track trends, and understand what’s really going on.
“Their secret is fearlessness. No one has achieved anything by playing it safe. Brave UX gets that. Their talent, ideas, and passion took an ordinary offering and made it revolutionary. This is how every project should be done.”
Tomas Bonome, Acting Director, Federal Occupational Health (FOH)
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