Upturn

Let your great work do the talking

Branding & Websites

We created two branding systems that showcase the great minds, work, and content
from the Upturn team.

Brands that play together stay together.

We built a second, complementary brand system and website to support Upturn’s online publication, Equal Future. The site maintains its own content and identity, but shares the same accessible tone that makes them stand out in the space.

“When we started, I thought the main impact of branding and design work would be to change how other people saw our work. The part I didn't foresee was that beautiful design, when taken to this level, also shapes the way we see ourselves. There's something inspiring about knowing how great our work can look. It's going to help us bring our best writing and thinking to the table.”

David Robinson, Principal, Upturn

Sometimes, you find something that just works.

See Our Approach