Let your great work do the talking
Branding & Websites
We created two branding systems that showcase the great minds, work, and content
from the Upturn team.
Make it clear and simple.
Upturn needed a brand that made their work - in law and technology - friendly and accessible, just like they are.
Friendly, modern, and fresh
We kept the tone and visual direction lighthearted and simple, letting Upturn’s personality shine.
Turn the swag on.
Subtle animations call attention to the most important points of the content for Upturn’s site, keeping the user’s interest. Sometimes it’s the details - dropping in custom project icons or just passing clouds - that take a site from average to exemplary.Launch Site
Brands that play together stay together.
We built a second, complementary brand system and website to support Upturn’s online publication, Equal Future. The site maintains its own content and identity, but shares the same accessible tone that makes them stand out in the space.
Amazing content that is easy to read.
The content on Equal Future analyzes complex policy issues, making them simpler for readers. We did our part, making this great content easier to read and digest, using comfortable spacing, margins, and custom visual elements.Launch Site
“When we started, I thought the main impact of branding and design work would be to change how other people saw our work. The part I didn't foresee was that beautiful design, when taken to this level, also shapes the way we see ourselves. There's something inspiring about knowing how great our work can look. It's going to help us bring our best writing and thinking to the table.”
David Robinson, Principal, Upturn
Sometimes, you find something that just works.See Our Approach