One happy marriage.
Uniﬁed Application Experience
We provided a fresh perspective for WeddingWire’s design team to
help take their world-class mobile and app UX to the next level.
Improve upon the best.
To stay on top, WeddingWire engaged Brave UX to improve their industry-leading mobile website and family of apps.
Whiteboards & ideas.
Brave worked closely with WeddingWire’s talented design team to create a new navigation framework and tackle hard-hitting UX challenges.
Sort, simplify, & select.
As brides and grooms sort through vendors, we simplified decision-making (more than just the number of clicks) to prevent decision-fatigue across over 150 data points. This simplifies user decision-making (rather than simply the number of clicks) to prevent users’ decision-fatigue.
Know thy user.
Brave created user personas to better understand mobile users, their unique needs, and likely use cases. We then reviewed, validated, and refined WeddingWire’s existing prototypes to ensure the UX delivered.
What does 4.9 stars mean?
We normalized data from reviews to make it more meaningful to users, so they can make more informed decisions.
“Brave’s partnership served as a great sounding board and provided our team with valuable support to further elevate the WeddingWire mobile apps and mobile UX. Their understanding of UX is absolutely first-class.”
Sonny Ganguly, CMO, WeddingWire
Sometimes, you find something that just works.See Our Approach