State of Obesity

Power in 
numbers

Interactive Data Visualization

There’s an important story in the data. We helped tell that story visually, through a narrative user experience.

Challenge

Make the data interesting.

When the State of Obesity campaign* communicates with policy influencers and medical professionals, they need their story to be clear, compelling, and accurate.

We needed to create a long-form data visualization experience that showed the user the Big Picture, while giving them controls that let them dive deeper, to focus on the states, gender, or racial/ethnic segments most important to them.

*A joint program of the Robert Wood Johnson Foundation and Trust for America’s Health

Solution

Give users more control.

In State of Obesity’s state-level and special reports, we made the data simple enough to understand at-a-glance, but with detailed controls that let the user easily find what they want to see.

Scope

  • Information Architecture
  • Interaction Design
  • Front-end Development

Hand over the controls.

Our approach allows the user to control and sort data while navigating through the list of states, reloading and re-ranking data when the user clicks, to make the data instantly more useful and actionable.

Intuitive and
easy to use.

We created a narrative to present the data in a logical, easily navigable format. We also improved the browsing experience, with a header that keeps up with you, providing filtering options that allow the user to re-order the rankings without losing their place.

It doesn’t have to look complex.

Knowing that too many tables can overwhelm users, we replaced a dozen tables with one interactive chart, complete with controls that enable users to view the data from nine different perspectives, each just a quick toggle away.

Better storytelling makes data digestible.

We made the data-driven story engaging, intuitive, and interactive so the user can continue reading and learning about the magnitude of the obesity issue, particularly within the highlighted demographics.

“Brave helped make it easy and intuitive for the user to browse and understand a lot of state and demographic data on State of Obesity, and we couldn’t be happier with the results.”

Jeff Stanger, Director, Center for Digital Information

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