US Dept of Health 
and Human Services

Who says government 
work is boring?

Wellness Application

We created Felix: an exciting, dynamic, and
truly engaging wellness portal that is 0% boring.


Get people to care.

Federal Occupational Health (a division of the Department of Health and Human Services) hired Brave to design a platform for government employees to feel better, fitter, and just plain happy.


Make it awesome.

Working closely with FOH, we designed Felix, the most comprehensive and user-customizable wellness platform on the market today


  • Brand System
  • Information Architecture
  • Interaction Design
  • Front-end Development

Numbers and gauges are only part of the solution.

Not everyone is motivated by numbers, and it’s hard to quantify happiness. We created a challenge-based model that provides qualitative feedback on top of users’ stats.

Felix can’t be judgmental or a chore.

The average user already has a full plate of responsibilities: a full-time job, a commute, a family, and a life. Felix needs to be fun and easy, or people just won’t use it. We use gamification techniques like rewarding achievements and hot streaks to create positive habits. This “positive addiction” cycle, along with a huge repository of relevant content and challenges, will give users a reason to stay motivated and keep up with Felix.

Social support from users and trainers.

Felix makes it easy for users to find support from other users by joining groups based on their interests. There’s also an integration with real-life trainers who can coach users to help them stay on track.

Give users what they want, and they’ll come back for more.

We give users hundreds of ways to customize their profile and experience. Color themes, avatars, and badges all increase the user’s desire to engage with Felix, increasing their chance of staying on track.

“Their secret is fearlessness. No one has achieved anything by playing it safe. Brave UX gets that. Their talent, ideas, and passion took an ordinary offering and made it revolutionary. This is how every project should be done.”

Tomas Bonome, Director, Federal Occupational Health (FOH)

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