Sometimes a deep understanding of a problem and its UX isn’t enough – and you need a second opinion. Rokt knew they were on to something, but they needed an outside perspective to help broaden their landscape.
Together, we dove into their hardest problems and realized that, to do this right, we would need a bold new vision of the future of martech: one model that unites a dozen different perspectives into a cohesive picture, that can credibly, statistically predict trends, and more importantly, payoff.
By collaborating as a trusted partner on an ongoing basis, Rokt is able to not just test out a new hypothesis, but to evolve and refine ideas with Brave – setting them up for success. And what started as a very wonky, numbers-heavy concept continues to live as a powerful, approachable vision that helps each user see hidden stories in the data.